Search Engine Optimization (SEO) can best be obtained with the help of keyword optimization . Search engines like Google , bing and yahoo place a significant weight on the KEYWORDS used for a website just as in domain age, site authority and link anchor text . The Page Title is typically weighted more than most any other text on the page . And for the same reason there are lots of tools and plugins available [ most of them as premium ] for Page Title suggestion in order to optimize the website to get more organic traffic . And if you are from those people who don’t want to pay for the premium stuff but act smart and get all these things for free , then here’s what you are looking for !
Here is the list of all Google’s own web applications and tools that offer free keywords research and analysis for FREE .
1 Google AdWords Keyword Tool
This is the most cool and most important product for keyword researching . It’s very user-friendly and does a quick job of plotting down keywords based on prices , website niche , trends and search volume in your country . Used by almost all advertisers being FREE yet most powerful tool for SEO and keyword research .
2 Google Trends
It is a public web facility of Google Inc based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. Also allows the user to compare the volume of searches between two or more terms. An additional feature of Google Trends is in its ability to show news related to the search-term showing how new events affect search popularity.
3 Google Webmaster Tools
With Google webmaster tools, you can find out how your website is displayed on search engine results . See what keyword searches on Google led to the site being listed in the SERPs and the click-through rates of such listings . This service is a must for every blogger and webmaster .
4 Google News
Google News is an automated news aggregator provided by Google Inc. What’s cool about this service is that No person is involved in the altering of the front page or story promotion, beyond tweaking the aggregation algorithm.
Users can request e-mail “alerts” on various keyword topics by subscribing to Google News Alerts.
Very useful in terms for searching volume trends of the keywords you enter as well as the related news about the keywords, you can filter the news by time periods.
5 Google Insights
Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google’s search-box. The tracking device provided a more-in depth analysis of results. It also has the ability to categorize and organize the data, with special attention given to the breakdown of information by geographical areas.
6 Google Sets
Based on the concept of providing list of keywords .When users enter a few items from a set of things and hit Large Set or Small Set , Google Sets will show you related keywords .
For example entering “Green, Purple, Red” emits the list “Green, Purple, Red, Blue, Black, White, Yellow, Orange, Brown.”
7 Google Traffic Estimator Sandbox
Another advanced keyword analyzing app from Google . Simply enter your keywords and Google Traffic Estimator Sandbox will show you the search volumes, estimated average CPC, estimated clicks, estimated Ad positions, estimated clicks per day and estimated cost per day.
8 Google Analytics
Most popular free service offered by Google that generates detailed statistics about the visitors to a website. It sets first party cookies on each visitor’s computer. This is used to store anonymous information such as whether the visitor has been to the site before (new or returning visitor), what is the time-stamp of the current visit and what was the referer site or campaign the visitor came from e.g. search engine, keywords, banner or email.
Google Analytics will show via what keywords your readers are visiting your websites from search engines, you can check out the most popular keywords and optimize them.
All the above mentioned tools and apps are 100% free . I hope using these tools can make you and your blog/website awesome in terms of SEO and achieve better rankings in their desired keywords
Do you know any other Google tool that is left out here which can be used for keywords analysis ?
Help grow this list 😉
Google trend is I guess not for lower sites, because treads appears only for top level domains and keywords and they are very small or very certain, like fb and other domains.
where as other tools like keyword research is good.
Some really awesome tools available for us bloggers to track stats and also get motivated about the upcoming work..
I am using Google Analytics to view my website. It’s very good. Thank you for sharing.
Google has some awesome tools to improve a website. You have added all tools in a same article. Thats marvelous work.
i wasn’t aware of much of the things mentioned by you ,, great tips 🙂
My knowledge on google tools now widen. Thanks For Sharing
Good Collection of tools, but it all depends on us how we use these tools. Because a tool is as intelligent as it’s user.
Google Adwords keyword checker tool is the best one in the world. I have found its results excellent and accurate.
I have subscribed to your rss so I could continue to receive such wonderful information with your articles! I will share it with my friends, too!
Great tips. I like googles keyword tool for initial research but will use paid versions of other tools to investigate more in depth.
Very good article, i was really looking for this article, many many thanks.
This post has been somewhat of a revelation to me.
Google analytics is my favorite. google news can work for research, I never though. thank for letting us know.