I have experimented with a number of publisher ad networks to display ads on my blog . And i gotta say, nothing matches ADSDAQ and TechnoratiMedia . These two are one of the best CPM (Cost per Thousand Impression) based Networks which are pretty good way to earn income with your blog. However in this post , I am gonna write about Technorati Media . ADSDAQ perhaps next time
About TechnoratiMedia :
As the name suggests it is owned by Technorati – the so-called Blog search engine . Technorati media is the new version of Technorati Engage . Technorati Media was born last year when Technorati Media acquired Adengage closing down Technorati Engage .
Previously I have seen some Bloggers and Webmasters using Technorati Engage ads on their blog . They were having some functionality like BuySellAds in which you had to submit blog and when approved , you had to sell ad slots to advertisers . However the Revenue Split was 60/40 whereas in BuySellAds being 75/25 . That might be the reason I might have seen Technorati Engage ads only on some blogs , coz the rest must be leveraging their blogs with BuySellAds ;D . Still the New Technorati Media Network looks like one of the best monetizing opportunity for bloggers .
The main advantage of technoratimedia advertisements are its high conversion rates. You might have noticed Technorati Media advertisements on many blogs being so much attractive that it surely tempts every one to click on these adverts . Though it might sometimes display flashy ads , still they do sound good as they are non annoying Mostly being of Polling , choosing options , instant signing up etc
- The major disadvantage is you cannot control the advertisements as it is not contextual .
- Thus the major advantage becomes that you can use this ad network along with adsense , according to adsense strict rules – you are allowed to use any number of ad networks which are non contextual
- Once your Application accepted they send the Ad code of all the available ad sizes and formats to your approved website in an email .
- Technorati Media uses Right Media Platform which is owned by Yahoo . That explains why its favicon is of Yahoo rather than Technorati !
Ad Formats are of size 160×600 , 300×250 , 300×250 , 300×600 , 728×90 unlike the previous text and PhoText ad formats used on Technorati Engage .
You might find the offer very appealing but generally CPM Ads are for the bloggers who get good traffic. You will be surprised to know that I got approved in this network even when I didn’t have that much of “huge” traffic . But if you are driving traffic more than thousands visitors per day then you can get a good amount from CPM Ads. Generally a CPM network pays you $1 to $3 per thousand impressions. And my CPM stats fluctuate between 0.95 $ to 1.30 $ . This might be because of the targeted traffic and cost the advertiser is willing to pay .
Technorati Media’s Payment Threshold is 60 days and its Minimum payment amount is $50.00 and Pays Via PayPal or Check. But once you have given your Payment information , you cannot change it again in the dashboard just as in adsense and you need to contact them by email to change any of the account payment information .
My Experience :
From my personal experience I had noticed a much higher CTR for these advertisements when compared to any other PPM and PPC ad networks [Google Adsense , Adbrite , Bidvertiser etc]. And the CPM was surprisingly high [not more than ADSDAQ though] . Still I had faced a number of problems from this network .
I got 5 days to get approved [in 1st attempt]
I got Ad tags [More 5 days later ]
The Reporting sucks a big deal ! Although the click metrics are smart and we can filter the statistics of impressions , CTR and all that stuff , still its super user Un-friendly . And during loading , it sometimes goes in infinite loop getting auto refreshed finally getting hanged But if you are cared of some fine damn network just to make smart money , then just sign up using this and forget about the reports and all that stuff . Too bad if you want to optimize the reports to its fullest . The Main Disadvantage of Technorati Media, I have seen is their Customer Care is not good you will not get replies on time , here is an example of this .
Final Verdict :
As I mentioned above it gives you a good CTR but you should also keep in mind about few drawbacks of this program. Importantly its payout is issued after 60 days so practically it means your payment will be blocked for 2 months . I am waiting to get paid as I am using this network from two months , the payment will be issued after one month . Sure Technorati media pays a great attention to the advertisements for the highest quality so bogus advertisements are very unlikely to appear on your website. If you are unhappy or bored with ad networks like burst , tribal-fusion , value click then its time to check out some other publisher networks !
ready to give TechnoratiMedia a shot ?
Here’s how :
What is required of me to sign up?
- Technorati Media looks at a variety of factors when reviewing a site for our network. Some of these include site quality, traffic rank, content and category.
- Bloggers can apply right now and they will review if your site fits their blog advertising requirements .
- The first step in joining Technorati Media is to apply at sign-up portal.
- Just fill out the correct data carefully with detailed information about your blog/website and wait for few days in order to get approved
For Technorati Media Customer Care : Send your queries to publishers[at]technorati[dot]com , you will get the answers.